Bestway Case Study
Our Bestway case study shows how introducing our products led to increased walk-ins and revenue.
We approached Bestway in 2015, and jointly we decided to do a trial run and launched mobile phone and International Calling Cards in over five London depots. The products became popular so quickly that there was an increased and repeated demand in all the five depots. Hence, our operations were extended to all 64 Bestway and Batley Depots nationwide, serving over 70,000 independent retailers.
On further research, we realized there was a 15% increase in warehouse visits based on the buying patterns of 100 customers in all warehouses over 12 weeks. Additionally, there was a clear trend of increased visits, demand for mobile and calling card service that benefited the warehouse in cross-selling other Bestway and Bateley products.
There was an increase in the sale of daily items as retailers prefer purchasing everything under one roof, sparing them the hassle of buying from different places. Also, it gave retailers with multiple stores the flexibility to control their inventory centrally by offering them one-stop-shop service, ultimately reducing logistical needs.